Justin here. I have breakfast every Thursday with some guys over at Biscuitville. Across the street there is this Dry Cleaners shop that obviously didn’t think through all the implications of inflation (pardon the poor picture; I snapped it with my phone.)
Not only is the new name on the sign $1.75 Cleaners, (note much bigger “7”) but you can see on the window that they call themselves $1. 0 Cleaners, twice!
There is some equation in economics with a cute chart that dictates when you decide to raise prices (I think it’s when Marginal Return equals Marginal Cost or MR=MC) . . . I think it should really read MR = MC + new signage.